MICHELIN Challenge Bibendum 2006 : the international sustainable mobility event.


The Challenge Bibendum 2006 was a major success.

The five-day event:

- Focused entirely on sustainable road mobility.
- Featured presentations, round tables, tests, discussions, demonstrations and other initiatives.
- Involved some 2,500 participants representing around 100 manufacturers, non-governmental organizations and institutions, who learned about the challenges of road mobility, its impact on the environment and technological advances to improve safety.
- Included events on three sites: at the CERAM, the automotive test track and research facility in Mortefontaine, in the heart of Paris and at the CNIT, France's industries and technologies centre.

Dedicated to the memory of Edouard Michelin, who actively promoted the event from its creation in 1998 and whose death in late May was a tragic loss, the 2006 Challenge Bibendum showcased advances addressing three key issues:

- The energy challenge for tomorrow’s road mobility.
- Advanced technologies to serve road mobility which is becoming more urban.
- Technology and road safety.

Challenge Bibendum once again fulfilled its three purposes:

- Listening, observing and discussing to improve understanding of sustainable road mobility, a complex, yet vital issue.
- Testing, comparing and forming a personal opinion on the subject.
- Bringing the message to the general public.

To obtain high-resolution images of Challenge Bibendum (in MPEG-2 format), click on the following link: www.thenewsmarket.com/michelin. If you are visiting this site for the first time, you will need to sign in to download the videos. If you have any questions, send us an email at: michelin@thenewsmarket.com
www.challengebibendum.com
Michelin Media Relation - Tel. : +33 1 45 66 22 22